Renault thinks a luxury sub-brand

Renault
Renault unveiled last week, the reincarnation of Alpine, appears today on a brand even thought to be. The French manufacturer's name would want to breathe new life into Initiale as a luxury brand.

Then began the Citroen DS line was a bit sarcastically made luxury French cars were hardly any in recent years been successful. The DS3 proved a great success and has now been joined by the DS4 and DS5. Renault wants to piggyback on this success and think at this time about the name Initiale new lease of life. The final decision is taken later this year as said Carlos Tavares, under director of Renault, opposite the British Autocar.

Past
Renault will undoubtedly have learned from the past. At the end of the nineties tried the French manufacturer under its own flag which is a place in the luxury segment to acquire. The Avantime and Vel Satis were neither successful because both the progressive appearance as the high pricing. The new Initiale could benefit from the cooperation which already has with Renault Mercedes-Benz. For a new car would be the platform of the current Mercedes E-Class will make available. A Renault engine was then one of the Infiniti can spoon which was a subsidiary of Nissan's corporate partner. Should Renault indeed go for a luxury sub-brand will not be the first model presented earlier than 2015.