Audi A1: Lexus preparing a model to compete with him

Audi A1: Lexus preparing a model to compete with him. Confirm true that when its official launch, there were many skeptics about the results that may offer a car like the Audi A1. But after a time at the dealers, we see that has been well received, which has already encouraged other manufacturers to consider developing models that can rival it. This step is being developed by Lexus, which finalizes the details of a vehicle capable of standing up to the smallest of the range of Audi, a car that would provide entry into the universe Lexus new customers.

That is, in short, the great aim of Lexus. The premium version of Toyota wants to extend its range, offering a more affordable serving touchdown with a wider audience with what the brand can offer. Brand Managers are convinced that if someone is holding a Lexus, then it will be easier to make the leap to other higher-end models of the firm. A conviction that will become reality on arrival in dealerships this rival for the Audi A1.

Details of the new Lexus
To compete effectively within that segment B, Lexus preparing a model that maintains the strengths of the Audi A1: dimensions, engine good, reasonable price and same quality brand. To achieve this will build upon the Toyota Aqua, also known as Toyota Prius C, incorporating a hybrid engine, which would be the only input that rides this new model. The idea of the Japanese is to link this product to an urban use, but friendly environment within the eco options, which combines style with responsibility.

The new Lexus is not limited to any particular market, but it would be prepared to land in Europe and the United States and Australia, as the proposed values (ecology, quality and size) are the most sought now in these three markets. We would thus face with a global product, a model that would serve to increase the presence of Lexus, opening the door to new customers that were previously out of proposing the brand.

Estimates of dates and deadlines
although few doubt it will be a reality, the new Lexus still faces significant development time before entering production. This puts the estimates of possible submission to the end of next year 2013 and its arrival to markets in the early months of 2014. A period of time more than reasonable for Lexus will raise the necessary adjustments or incorporating new technologies that have good performance in other models.

There are no pictures or sketches of the possible appearance of the Lexus, so we have to look at the lines of the Toyota Prius C to get an idea of what could be. From the outset, it is interesting that Lexus will be a more accessible, but that does not mean that we will be facing a cheap car.