With the launch of the Almera, Nissan aims to strengthen brand power in the Thailand's eco-car market and sell as many as 40,000 vehicles in the first year of Almera sales.In Bangkok, Toru Hasegawa, president of Nissan Motor (Thailand) Co., said the firm plans to export All Nissan Almeras from Thailand to countries in Asia and Oceania, but he did not disclose any specific destinations.
The new Almera is being produced at the NMT plant in Samutprakarn, Thailand.Following the success achieved by the Nissan March as the first hatchback eco-car, NMT is aiming at being the leader of Thailand's eco-car segment. The Nissan Almera is the first model under NMT's new mid-term business plan, NMT Power Up 2016, which was announced in July 2011.
With a more stylish exterior and spacious interior compared to other sub-compact cars in the market, top-class comfort and convenience, and the use of Nissan's eco-friendly PURE DRIVE technology, the all-new Nissan Almera is designed to provide a more complete driving experience for our customers. The March was introduced last year as the first eco-car in the Thai automotive market. It also won both Thailand's Most Environmentally Friendly Car of the Year and Best Passenger Car under 1200 cc awards in 2010.
The launch of the Almera will strengthen Nissan's brand power as the leader of the eco-car segment in Thailand. The Nissan Almera goes on sale at Nissan dealerships across Thailand from October 7, 2011.
